Through the study and implementation of colour frequency combinations and the temperature and quality of the light sources in the environments we design create, our aim is to elevate the physical space to an integral and active part of the therapeutic process.



Lighting up new opportunities

Perception design is the discipline that studies the perceptual reactions of the human body to stimuli generated by light and colour. Environmental inputs, even when limited only to visual stimuli, affect our perception of space: by choosing a specific colour or lighting source, as well as appropriately setting up the environment, it is possible to arouse positive feelings of confidence, reassurance, calmness and generalised perceptual comfort in those who inhabit that space.

Our goal is to extend this design philosophy not only to some specific rooms, but to entire wards and meeting places in a hospital facility. Medical Concept Lab’s design method is an integrated approach, not limited to restricted aspects such as technical upgrades of wards and hospitals. Innovation means identifying and developing strategies and interventions with our clients, in which all the variables being examined contribute to the improvement of patient experience and the highest working comfort for healthcare workers.

“We care about healthcare places”. This sentence sums up our commitment: planning interventions and environments in which patients and operators are welcomed by a context that is visually appealing and offers at the same time the highest technological and therapeutic level. Caring for the healthcare places is in itself an active part of therapy.

Conceptual and scientific approach

“Environmental attributes take on a fundamental role in the places where patients are treated. The atmosphere of an inhabited space becomes ‘substance’ just like the walls.” (B&B Color Design Group)

By engaging qualified professionals, each in their own field of action, we are constantly aiming, with a conceptual and scientific attitude, towards improving the overall experience of patients and operators.

Perception design is not merely a form of decoration, but the rigorous application of scientifically tested criteria able to emphasise assistance and care, which cannot take place in empty, neutral spaces, and which need to be designed based on the human experience of those who live those spaces day by day.

“The human being lives on emotions and we try to guide users through the perceptive qualification of spaces towards a balanced state of psycho-physiological well-being.”


Going beyond the simple concept of visual elements added to spaces that influence cognitive perception towards triggering emotions and behavioural responses.


Working both from a visual and perceptual point of view on the architectural building to give spaces unique physical and functional features.

Enhancement of cognitive processes

Favouring the patients’ natural cognitive process to help them familiarise with places and find their way around the environment

Connecting Scenes

Identifying special patterns of colour fields to define connections between functionally interconnected spaces.

Emphasise Diversity

Stimulating cognitive activities of learning, orientation, recognition and familiarisation by resorting to the widespread diversity embedded in natural open spaces.

Surrogate Landscapes

Relieving tension in the visual-perceptual system through colour scenarios that make use of the brain's innate ability to reconstruct real-life contexts to promote relaxation and natural imagination.à-SX.svg